What’s terrifying about a business that actually works?
You hit a goal. You sign clients. You prove you can do it…
…and then suddenly you feel weirdly restless.
Like you should be happier. Like something’s missing. Like you’re constantly looking for the “next thing” to fix it.
This is the part where most people pivot, add offers, buy another course, and call it “strategy.”
It’s not a strategy. It’s a lack of destination.
This guided experience forces the pause most of us skip.
It’s not quick and that’s kinda the point.
Your Terrifying Vision of the future
Free. Private. Deeper than you’ve gone before.
You started your business to meet some need, usually freedom (time, money, location, energy)… and now you’re realizing freedom isn’t the same as fulfillment.
You’re out of survival mode just enough to finally hear yourself think and what you’re hearing is “there has to be more than this.”
You’re constantly collecting strategies, tweaking offers, reworking messaging… but nothing is sticking because you’ve been constantly moving without knowing where you’re moving towards
You’ve been building around everyone else’s needs (clients, family, expectations) and you’re ready to build around you.
Most people, especially women and historically underrepresented entrepreneurs never stop to get clear on what they actually want.
Not your partner, parents, friends, or clients – What you want.
And when you don’t know that, your business becomes this loud, chaotic machine you keep trying to optimize because you’ve been building from a baseline need.
When you build from survival mode, you’re body never really stops to realize when that’s no longer necessary when you get to the other side.
The Terrifying Future Vision Experience
is a guided, intimate, in-depth session delivered through a GPT bot I built to help you:
rip ALL of the limits off long enough to tell the truth hiding inside that beautiful head of yours
stop obsessing over how and reconnect to what - literally, I forbid you from worrying about how. The vision exercise is just about what you want. How is a worry for later.
get clear on the life you’re building toward, not just the income
use your business as a vessel to make your vision a reality not a trap you dressed up as “success”
This isn’t surface-level “dream bigger” fluff. This is just pulling what’s already inside of you out – those desires that feel too out of reach or outlandish so you shove them back down when they bubble up.
You feel like you should just be grateful for what you already have so when something you crave, something you actually desire crosses your mind, you shove it back down.
This is “let’s describe the life and business you actually want so you the next moves you make in your business aren’t wishes and fishes, they’re strategic action on a path to where you want to go.
So you can arrive by design instead of by accident.
You're already working right? You’re likely the hardest worker in the room if you’re anything like me. So let’s work towards what you actually want
When your guided session wraps, you’ll walk away with a downloadable, story-telling style vision of your future life and business and a clear destination you want to march towards so you can actually reverse engineer your map to make it a reality.
By Steph, Why ‘Terrifying’?
It’s “terrifying” because wanting instead of needing changes things.
It’s terrifying to admit you don’t want what you said you wanted. Or what people expect from you.
It’s terrifying to realize you’ve built something that looks successful but doesn’t light you all the way up most days.
It’s terrifying to want more when your old life taught you “just enough” is safer.
Especially as a women. We have always been the object to be desired, not the one to do the desiring right?
Erm, not around these parts.
You can’t build by design if you won’t look at what you actually desire.
Created by Steph Rubio — business strategist, speaker, community leader, podcast host, and straight-shooter who uses 2 decades of experience in business to help entrepreneurs get unstuck and scale with strategy that actually fits their life.
FAQs
How long does it take?
1
Longer than you think. And that’s intentional.
This isn’t something you rush between calls. Give yourself around 2 hours, perks if you can get outside or into a place that’s so comfortable and cozy to you.
FYI, this is why I have you block 2 hours on your calendar when you get access to the bot, not because you’re meeting with me and not because you need to wait, but so you MAKE it happen in the space it needs.
Is this only for brand new business owners?
2
No. It’s for anyone whose always been in motion and never stopped to consider what they actually want. Not their partners, parents, friends, or kids. So if you can’t clearly tell me right now exactly what you want your life and business to look and feel like in a few years time, this is for you.
What do I need?
3
Quiet. Space. Your computer for access to the experience with ALL NOTIFICATIONS TURNED OFF.. And the willingness to be honest.
Will this tell me what niche to pick / what offer to sell?
4
No. It’ll give you something better: a destination so those decisions finally have context. You’ll feel less boxed in by a niche and much more clear on who and what you want to help.