Relentlessly Real Business
A Virtual Panel
Because the moment everyone started adding virtual summits to their offer line-up, the bar was lowered & the performative nonsense become exhausting.
A quarterly conversation series exploring the real state of online business through nuanced, strategic, and honest discussion — unlike any you can get anywhere else.
Most online business content today is:
It’s oversimplified, algorithm-driven, black-and-white, reactive, unhelpful nonsense.
Or the same sh*t we’ve heard for years that worked well for a select group of folks for a while & just doesn’t cut it any longer.
And it’s keeping the smartest, harding working people on the internet stuck & spinning.
And it’s keeping the smartest, harding working people on the internet stuck & spinning.
Which frankly, pisses me off.
Relentlessly Real Business Creates Space For:
critical thinking
strategic nuance
long-form exploration
perspectives that evolve how people think and lead
respectful disagreement
layered conversations
You’ll be obsessed with this space if:
are tired of echo chambers
crave deeper business conversations
value strategic thinking over trendy tactics
want to hear multiple perspectives instead of one loud opinion
are willing to challenge their own thinking
want to grow alongside thoughtful leaders in the industry
care about building sustainable businesses, not just flashy ones
Warning! You may leave with:
perspectives that challenge, evolve, and refine how you do business
deeper understanding of the current online business landscape
strategic insight from experienced leaders
a more nuanced lens for making decisions
permission to think independently instead of blindly following trends
conversations you can actually apply to real business decisions
You’ll leave with perspectives that challenge, evolve, and refine how you do business — because there is no one-size-fits-all approach to growth.
I’ll drop more details via email once they come.
What I do currently know:
Dates are Oct 7-10, 2026.
But Steph, that’s 4 days & you said 2? Yes, because you’ll arrive the evening of the 7th and settle in. The 8th we’ll have our strategic planning day, the 9th our reset retreat, and you’ll fly home after breakfast on Saturday.
Location is TBD
We’re currently scoping locations that hit this bada** business owners retreat in locations that are easily accessible from airports and have a few stellar options.
The vibe is much more important than the specific city or state to us. We want outdoorsy, mountain or lakeside feel, and plenty of space for connection.
Be so f*cking for real… you’re not going to get what you need from another 40 podcasts and 17 newsletters trying to scream business advice at you this quarter.
You just need smart conversations from people actually thinking deeply about what they’re doing & willing to share out-of-the-box yet tried-and-true ways of doing this dang thing.
Created with intention by Steph Rubio — straight-shooting Operational & Strategic Leader who uses nearly 2 decades of experience in business to help entrepreneurs get unstuck and scale with strategy that actually fits their life.