Oct 7 - 10, 2026
Scottsdale, Arizona
10 women. 3 days. 1 house.
Strategy & Sisterhood.
10 individual strategic plans, tons of belly laughs, plenty of good content from romping around the desert, great food, peace of mind knowing that what to do & when is set for the year ahead.
And the full body goodness that comes from the depth of conversation when you’re surrounded by other women in business who keep it real, who hear your deepest thoughts & immediately start ideating on how to make it happen instead of laughing it off or simply nodding along.
Your nervous system is misfiring because you're missing space.
Space to think. Space to reflect. Space to reconnect with where you're actually taking your business.
Most women try to do this work alone. At the kitchen table. Between client calls. With a half-finished Google Doc and a vague promise to "work on it when things slow down."
The ROOTED Reset offers another way: four days away from the noise to intentionally design the next chapter of your business alongside women who understand exactly what it means to carry one.
✓ One full day of annual strategic planning for your business
✓ One full day dedicated to rest, connection, and creative renewal
✓ Deep conversations with ambitious women who get it
October 7–10, 2026 | Scottsdale, Arizona | Limited to 10 attendees
A sneak peek at where we’ll be staying…
FYI, this is not a mastermind.
This is Annual Strategic Planning meets Soul Reset.
And yes, there is a difference. You’re not coming to mastermind one problem or new idea.
You're coming to map the future of your business.
I watched corporate leadership teams spin their wheels (and waste time & money) for 6+ months setting their annual strategic plan every single year.
The thing is… I know the strategic planning works. I got to stick around for that part too. But the time, energy, & money wasted can & should be avoided.
For you & I? It’s imperative we avoid such a waste because it’s not investor resources we’re wasting, it’s ours.
So, I brought everything we did for their 6 million dollar plans over 6 months & we’re gonna do it in two days.
Because the planning part is necessary.
The pause to reset & realign on where you’re taking this business & clearly defining the priorities, tactics & actions that will get you there?
That’s how you drown out the noise of everyone online telling you all the things you should be doing, just confusing you more…
Causing you to walk into January feeling behind everyone else.
Events these days are giving people mindset & energetic upgrades but no true strategy.
The ole throwing spaghetti at the wall, ya feel me?
Maybe a few tactics, maybe. But a tactic is not a strategy. A tactic is something like “you should start a substack because long form content is converting” after you hear from a speaker who 4x’d their substack readership but 1) they do not tell you HOW and 2) that can be done by anyone.
Which means it’s not personalized to you & your business. Which means it’s not strategy.
Excuse my tangent, I am a data & strategy nerd. I will show the receipts, the spreadsheets, the workflows.
Strategy is validating that adding that substack is a tactic you need to implement because it’s a smart part of your growth strategy depending on your entire situation - what you’re growing, who you’re trying to reach, & your most immediate priorities for doing so.
And the reality is, your situation is not mine. Your North Star, what drives you, your terrifying vision of the future for your life and business is your own. So your plan has to be your own.
The Rooted Reset is both..
10 female entrepreneurs.
One day of annual strategic planning for your business.
One day of retreat style resetting for you, the one leading that business.
And every hour in between? That looks like community, connection, belly laughs, nerding the f*ck out over a new idea you have to differentiate yourself, spitballing ideas, the real stuff you know?
And, you will absolutely leave a better leader than you walked in…
Because this is the exact kind of strategic planning I did with tech startup founders in the corporate realm.
So I’ve seen the power in the pause, getting so for real about where you want to go and designing your path to get there, nailing your actions in order of priority so you walk into a new year with a clear path and confidence in your plan.
I just removed the 5 months of talking that leaders in corporate like to do because we solopreneurs & lean teams? We don’t have extra time, money, & energy to waste.
You’re already going to take a day to plan the future of your business like a boss a** CEO, so…
You might as well do it in an intimate room full of other bada** women leading business too.
And why not toss in the conversations with depth? The wellness component to make sure you love on yourself while you love on your business?
Because that’s where true creativity and innovation starts.
And the connections & community you make will be the reason you carry the plan through the year.
I know that you and me? We’re always on the move, never shying away from the WERK to grow our businesses.
BUT, if we’re not careful, that comes at the cost of neglecting ourselves. That’s why on Day 2, I built in the pause. Because high-achieving female founders need the power in the pause to reset, to fuel that strategy they’re about to implement.
Consider it the perfect blend to close one year & step into another. Like a leader.
Boutique accommodations
Three nights in our beautiful Scottsdale retreat home, thoughtfully selected to create both comfort and connection. Private rooms, shared bathrooms, and ample space for alone time. Because I need my beauty rest.
*There are two suites with private bathrooms. Please contact Steph asap if you’d like to secure one.
Meals & refreshments
Daily breakfast, lunch, snacks, coffee (obviously), and curated group dinners throughout the retreat.
Annual Strategic Planning Experience
A full day of guided planning designed to help you clarify priorities, make intentional decisions, and map out the next season of your business with confidence.
Retreat planning materials
You'll leave with tangible plans and resources to go forth and make the plan real, not just inspiration and good intentions.
Wellness experiences
Intentional experiences designed to help you reconnect with yourself outside of your business and remember that sustainable success includes rest & reflection. Think a sunset Jeep excursion through the Sonoran desert.
Meaningful connection
Time and space to build relationships with other ambitious women who understand the realities of entrepreneurship. This is where your nervous system settles because you realize others face similar challenges. Bonds are created, ideas are shared, and growth happens.
Steph in your corner
Facilitation, coaching, perspective, and support throughout the entire experience from the gal who brings over two decades of experience in various functions of a business.
Not Included:
Flights, transportation to/from the retreat location, optional personal purchases, and any activities outside the planned itinerary.
Here’s what’s included in our little shindig:
Only 10 Spots!
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Oct 7 - 10
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Scottsdale, AZ
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Only 10 Spots! | Oct 7 - 10 | Scottsdale, AZ |
A deeper look…
The ROOTED Reset is intentionally designed around both sides of sustainable leadership:
creating a clear plan for your business and creating the space to rest, reconnect, and actually have the capacity to carry it forward.
Wednesday: Arrive + Connect
Settle into the house, meet the women you’ll be sharing the experience with, and ease into the retreat over snacks, dinner, conversation, and intention setting.
This first evening is intentionally spacious—giving you time to arrive, exhale, and connect before we begin the deeper work.
Thursday: Root + Plan
This is our full strategic planning day.
We’ll step out of the day-to-day details of your business to reflect on the year behind you, recognize important patterns and opportunities, clarify what you want from the year ahead, and build the strategic framework to support it.
Together, we’ll move from vision to tangible goals, revenue plans, priorities, and action steps—so you leave with a plan for the next 12 months that is grounded in the business and life you actually want.
The day will include facilitated planning sessions, collaborative conversation, catered meals, and a celebratory evening experience.
Friday: Restore + Experience
After a full day of thinking, deciding, and planning, Friday creates space for your mind and body to catch up.
We’ll begin with a guided wellness experience before moving into reflection, meaningful conversation, and lighter implementation support. There will also be space to rest, connect, and enjoy the women around you without a packed conference-style schedule.
We’ll close the day with an unforgettable sunset Jeep adventure through the Sonoran Desert, followed by dinner, downtime, and a final letting-go ritual.
Saturday: Integrate + Return
We’ll gather for a farewell breakfast and closing circle to name what you’re taking with you: your biggest insights, decisions, commitments, and celebrations.
You’ll head home with more than ideas. You’ll leave with a strategic plan you trust, renewed energy for the year ahead, and relationships with women who understand what it means to build and lead a business.
You should absolutely meet us in Scottsdale in October if…
You know planning matters, but doing it alone at your kitchen table sounds about as appealing as answering Slack messages on vacation.
You crave conversations with women who understand the weight of entrepreneurship without needing a 17-minute backstory.
You're ambitious and & maybe a little exhausted.
You don't want to choose between building a meaningful business and having a meaningful life.
You want more than motivation. You want clarity, a plan, and people who'll cheer for you long after the retreat ends.
You've spent so much time executing that you haven't had the chance to zoom out and examine if where you’re spending your time, energy, & money are where you should be…
But maybe skip this round if…
You're looking for someone to hand you a plug-and-play blueprint.
Strategy at its core, is deeply personalized. It’s a smart asf plan to get where you want to go.
You're unwilling to be honest about what's working and what isn't and prefer to hide behind day-to-day tasks that make you feel productive even though you cannot confirm they’re actually moving you closer to your goals.
To get it right, we have to work from a place of 100% reality.
You aren't open to reflection, feedback, or trying a different approach.
The whole point is that there is no one right way and we go further faster together.
You want to stay busy instead of intentional.
Busy feels productive, but you can still wake up burnt our and unfulfilled next year.
You believe rest has to be earned after working harder.
The rest is the strategy here.
Planning for your biz. Reset for you.
$2300
Limited to 10 women.
Created with intention by Steph Rubio — straight-shooting Operational & Strategic Leader who uses nearly 2 decades of experience in business to help entrepreneurs scale with tangible strategy, increase retention & referrals, & become better leaders.
Frequently Asked Questions
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Everything except the computer you want to type on, the clothes you want to wear, and your transportation to and from the home. In other words, you will need to book your own travel, but everything else from the time you arrive at the house until you leave is covered.
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There will be light movement and exercise but we always aim to be inclusive and accessible so there will be varying options to assure the group does not split and we all get the reset we need.
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Of course! We will send an intake form soon after you snag your spot so we can tailor the experience to your needs.
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We will have tons of grab and go options and we will cook a few meals ourselves. One overarching goal is community and connection, leaving with a sense of belonging, and I believe there is nothing quite like food to bring people together.
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Yes, if you need a payment plan, just let Steph know. She’s always going to try to work with you.
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A strategy is a high-level plan or course of action designed to achieve a specific long-term goal under conditions of uncertainty. In other words, we’re going to take everything we know to be true, what we think we know to be true, where you want to go, and design a path to get you there.